Growth Engine’s smart, automated content delivery means your marketing is always on, 24/7, without you doing a thing. It allows you to market to your community across multiple channels and platforms.
More marketing in one hub helps you personalize your outreach and track where each relationship stands. Plus, it saves you time so you can out-market the competition.
Why start your marketing from scratch?
Use the Growth Engine content library instead.
You’ve never seen a marketing library like this before. Choose from hundreds of pre-made posts, newsletters, ads, and more, all housed in a one-of-a-kind library that’s wholly devoted to end-of-life issues. You can use each piece as-is or have it customized how you’d like.
- Grief and healing
- Value of funeral services
- Veterans
- Cremation
- End-of-life planning
+ many more content categories
See your marketing in one calendar view.
Know what's running, keep your staff in the loop and see the results in real-time. You'll see upcoming Facebook posts, ads, and newsletters at a glance on your Growth Engine calendar.
Build the calendar out yourself using your content library or from custom-made posts, or let Growth Engine auto-populate the content for you. Need to change an upcoming campaign? No problem. It’s easy to adjust upcoming posts to new content or to stop a post from publishing ahead of time.
- Facebook posts
- Facebook ads
- Marketing campaigns
- Email newsletters
- Email nurture series
- Obituary email notifications
Publish to Facebook in One Click.
Post instantly or schedule your Facebook posts ahead so you never miss a chance to connect with families.
Growth Engine can add your logo to each post and creates a content calendar for you based on the content categories you select. You can even set a monthly budget and boost posts and run ad campaigns - all from Growth Engine.
- Facebook Posts
- Facebook Ads
- Facebook Campaigns
Send email nurturing series.
Follow up flawlessly using personalized nurturing emails sent automatically. Growth Engine learns what people are interested in through Facebook posts, website activity and more, and sends them emails targeted to their interests - automatically.
You no longer need to remember to follow up with key information or reminders. The Engine sends each email in a series at the right time to help keep you top-of-mind and encourage people to take action.
Connect using newsletters.
Stop selling. Start educating. With Growth Engine, your marketing does more than just sell.
Choose from a complete library of customizable newsletters on end-of-life topics and let the engine deliver emails they're interested in at the right time. Now, people who've interacted with your Facebook posts, email content and more will hear from your firm regularly without you lifting a finger.
Emails can include content related to:
- Grief and healing
- Preplanning
- Veterans topics
- and so much more!
Keep up with eAftercare.
Never leave a family behind with email aftercare that helps the grieving. Deliver a post-service experience like no other. Growth Engine delivers what-to-do-next resources and aftercare for you. Once a community member is enrolled in eAftercare, they receive follow-up emails with post-service next-steps to help guide them through the steps loved ones need to take after a death.
Grief and healing emails arrive in their inboxes at timely anniversaries or dates, such as holidays, birthdays, and anniversaries. Stay in touch with close family members and service attendees for months after a service and offer families and friends a high-touch, low-pressure experience with your funeral home or cemetery. All without adding work to your plate thanks to your new digital assistant.
Get more reviews without more effort on your part.
A strong review request strategy is a must. With nearly 60% of potential customers checking reviews before they decide to use a business, this is one area that makes a huge difference for your firm.
Put review requests on auto-pilot using email. Growth Engine collects reviews for you at just the right time. It emails your families until they are ready to deliver a positive review. Want a staff member to be a part of your firm's review sequence? Let's add them!
Promote events.
Lunch & learns, in-person events, and pre-need seminars? Growth Engine can help you get more people in the physical or virtual door by showing you who has interacted with what from your brand (and how often) so you can target them with event invitations based on their interest.
Hosting a Preplanning seminar? Let Growth Engine tell you who has interacted with Preplanning content across all of your marketing channels so you can invite an already interested list of people and fill the room!
Track community interest. Get alerts when people show intent.
See every digital touch you’ve made with each person in your community when you look at their engagement history in Growth Engine. See how their interest evolved over time and better understand how much time people are spending engaging with your content and website.
Imagine a world where you get an email every time a family is interested in you. That’s possible with Growth Engine. We'll tell you when 'Debbie Thompson' clicks an ad, requests information, opens an email and more. It'll even send you a “hot lead” message so you can reach out right away.
Access reporting & data so you can make smarter decisions.
Get a crystal-clear look at important metrics to make smarter decisions with your marketing. See who opens your emails, what leads you’ve gotten from Facebook, and track which campaigns perform best in your community.
All information updates in real-time so you never need to wait to see what is working and what you want to change. Additionally, you can see how campaigns worked in other markets to help inform your decision on what might work in your specific service area.
Get custom content & strategy.
Have a special event, new staff member, etc.? Use custom service experts to create anything. Our team of digital strategists, designers, social media gurus, and funeral home content writers are here to support your goals.
Need help defining goals and setting a strategy to get there? The Growth Engine team can help you map out a plan to meet your goals.
Connect with more families online
With Growth Engine, you can market your services to more families online and stay top of mind until they need your services.
